In the News

ManageSmarter.com
July 15, 2009

Partners in Loyalty Marketing Using Tool to Quantify Marketing ROI
Marketing consultancy Partners in Loyalty Marketing (PILM) has developed a proprietary model called the Estimated Return Analysis (ERA), to quantify a loyalty marketing program’s ROI prior to execution.

“Over the past eight months as operating budgets have shifted, we’ve been asked to run ERAs with greater and greater frequency,” said explained Michael Schiff, managing partner of Chicago-based PILM.
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Promo Magazine
July 1, 2009

New Rules of Loyalty Marketing
Michael Schiff for P&I

Targeted loyalty programs, conducted by mass-market retailers in collaboration with manufacturers, are no longer working as well as they did. Why? Let’s take a closer look.

Most experts can recite the broadly accepted 20/80 rule that is the backbone of any loyalty campaign: 20% of customers account for 80% of a brand’s sales.
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CPG Matters
March 2009

New Research Tool Determines Brand Loyalty of Consumers
A proprietary research technique that identifies actual purchasers of a particular brand based on the actual amount that they spend has been developed by Partners In Loyalty Marketing (PILM).

The Top Shopper Dialog (TSD), which tells manufacturers the “why” behind consumer behavior, is now available after successful performance with select CPG companies over the past year.

“This new approach avoids one participant commandeering the session or driving responses by others as often happens in focus groups. It also avoids the ‘yes-no-yes-no’ cadence that sometimes marks telephone quantitative research,” said Michael Schiff, managing partner of PILM. The Chicago-based strategic consulting and research firm helps retailers and manufacturers grow same-store sales and consumer loyalty.
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Upcoming Event:
LEAD Marketing Conference
October 5-7, 2009
Westin O’Hare
Rosemont (Chicago), IL

The Only Collaborative, End-to-End Retailing Event Covering All Aspects of Loyalty, Engagement, Analytics & Digital Marketing

Speakers include: MICHAEL SCHIFF, Managing Partner, Partners in Loyalty Marketing – moderating CPG panel on Creating Efficient In-Store Promotions through Collaborative Targeting of Top Shoppers.
For more information…