Bios

Michael Schiff, Managing Partner, has worked with targeted promotions and customer segmentation for over 15 years.  He often teaches in-house Targeted Marketing and ROI workshops for many leading companies and trade associations such as FMI and the DMA. Michael is often quoted in many trade journals; as he has extensive experience in relationship program development, databases, targeting, and program evaluation. He has worked with many Fortune 500 companies as well as smaller organizations. Michael has degrees from Northwestern University and DePaul University (Kellstadt School).

Lester Hsieh, Vice President, has over 20 years experience at top management levels in catalog and internet marketing companies. His experience includes senior positions at J.C. Whitney, Hammacher Schlemmer, Inmac, Borland, and Nissan (Japan). Lester holds an MBA from the University of Chicago and has special expertise in the financial analysis of direct to consumer marketing.

Martin Reilly, Communication Strategist, brings to PILM special expertise in finding the right language, tone and message for building relationships with customers and consumers. His experience includes development of the communication strategy for loyalty programs for National Rental Car and Midway Airlines as well as relationship program for many consumer products.

Sandra Kirmeyer, Vice President/Custom Research, has more than 20 years experience in retail database marketing. She leads PILM’s practice area in database-driven survey research, including our proprietary “Top-Shopper Dialog”(sm) research. Over the past 8 years she has successfully used this proprietary research technique to assist our clients in the retail, package goods, and pharmaceutical sectors. Sandra’s experience includes Director of Customer Information at Sears where she was accountable for customer satisfaction research, brand tracking, advertising testing, site selection, sales forecasting, and custom research. She pioneered the Sears Best Customer and Craftsman Club continuity programs. Sandra holds a Ph.D. from Claremont Graduate University.